Apple Event

Introducing iPhone 16 Pro and iPhone 16, built for Apple Intelligence. All-new Apple Watch Series 10 and AirPods 4. Plus Apple Watch Ultra 2 and AirPods Max in fresh new colours.

A video replay of today’s event will be available shortly.

A video replay of today’s event will be available shortly.

Watch the eventWatch in ASL

Here’s what we announced.

iPhone 16 Pro

Hello, Apple Intelligence

Built for Apple Intelligence* — personal, private, powerful. Camera Control, an easier way to quickly access camera tools. Stunning 4K 120 fps Dolby Vision video. A18 Pro chip. And a huge leap in battery life.

Learn more

iPhone 16

Hello, Apple Intelligence

Built for Apple Intelligence* to help you write, express yourself and get things done effortlessly. Camera Control, an easier way to quickly access camera tools. And the custom-built A18 chip.

Learn more

Apple Watch Series 10

Our thinnest watch with our biggest display.1 Get invaluable health insights with the Vitals app.2 Tracking for your activity and workouts — with depth and water temperature. All in our fastest-charging watch ever.3

Learn more

Apple Watch Ultra 2

The ultimate sports and adventure watch features a stunning new black titanium case. With connectivity, health and safety features for the everyday. And the most accurate GPS in a sports watch.4

Learn more

AirPods 4

Updated fit for all-day comfort. A totally transformed audio experience. And available with Active Noise Cancellation5 — a first for this open-ear design.

Learn more

AirPods Max

The ultimate over-ear personal listening experience. Now in fresh new colours with fast and easy USB‑C charging.

Learn more

View recent Apple events

View all Apple events