UPDATE
September 12, 2024
Get ready to upgrade to the new iPhone 16, Apple Watch, and AirPods lineups
Customers can upgrade to the iPhone 16 lineup beginning Friday
Starting tomorrow, September 13, at 5 a.m. PDT, customers can pre-order Apple’s powerful new iPhone 16 and iPhone 16 Pro models on apple.com and in the redesigned Apple Store app. By shopping directly at Apple, customers can learn about Apple Intelligence1 — the personal intelligence system built for iPhone, iPad, and Mac — from Apple Specialists, and get help choosing from a variety of financing options and carrier offers for a seamless upgrade experience. Apple also offers customers convenient delivery and pickup options at their local Apple Store.
Receive Up to $905 in Credit
iPhone holds its value longer than any other smartphone, and with this year’s incredible trade-in values and carrier deals, customers can get $200 to $905 in credit toward iPhone 16 when they trade in iPhone 12 or higher.
Get Ready to Upgrade
Customers have until 9 p.m. PDT this evening to get a head start on pre-ordering the new iPhone 16 lineup by choosing their desired model, selecting their preferred payment method — including pre-approval for financing — and saving their shopping bag so they’re only one click away once pre-orders open tomorrow.
Apple Watch Series 10, the black titanium Apple Watch Ultra 2, AirPods 4, AirPods 4 with Active Noise Cancellation, and AirPods Max in midnight, starlight, blue, orange, and purple are available to pre-order today on the Apple Store online and in the Apple Store app. Along with the iPhone 16 lineup, these new products will be available in stores beginning Friday, September 20.
The Most Innovative Lineup Yet
The iPhone 16 lineup is built for Apple Intelligence and introduces Camera Control, making it even easier to capture memories. iPhone 16 and iPhone 16 Plus feature the 48MP Fusion camera system with powerful upgrades and the Action button to quickly access useful features, while iPhone 16 Pro and iPhone 16 Pro Max introduce larger display sizes, powerful pro camera capabilities, and a huge leap in battery life.
Apple Watch Series 10 introduces the largest and most advanced display, with the thinnest Apple Watch design ever. The world’s most popular watch includes new capabilities like sleep apnea notifications,2 faster charging, and water depth and temperature sensing. Apple Watch Ultra 2 is now available in a striking new black titanium finish, offering the most accurate GPS in a sports watch;3 the brightest display of any Apple product; and up to 36 hours of battery life with regular use, or up to 72 hours in Low Power Mode. Both Apple Watch Series 10 and Apple Watch Ultra 2 feature the breakthrough health and fitness insights and intelligence of watchOS 11.
The new AirPods 4 are the most advanced and comfortable headphones Apple has ever created with an open-ear design, and today, customers can choose between two distinct models: AirPods 4 and AirPods 4 with Active Noise Cancellation. Additionally, AirPods Max now come in five beautiful new colours and offer USB-C charging for more convenience. This fall, AirPods Pro 2 introduce the world’s first end-to-end hearing health experience.
Perks of Buying Directly from Apple
By shopping directly at Apple, customers can receive personalized support for buying and setting up their new device from an Apple Specialist in stores and online. Shoppers interested in the latest AirPods lineup can take advantage of engraving their new device with a mix of emoji, text, and numbers, while Apple Watch enthusiasts can express their unique style by choosing from a wide variety of case materials, finishes, and band styles and colours.
In the redesigned Apple Store app, shoppers getting ready to upgrade can now get personalized iPhone recommendations based on device history, plus a streamlined buying experience with suggested configurations preselected.
The Apple Trade In program is easy in every way, offering shoppers the choice between a credit toward an upgrade, or an Apple Gift Card they can use anytime and on any product.
With Personal Setup online, a new offering introduced this fall, customers who purchase directly from Apple can dive into on-demand one-on-one sessions with an Apple Specialist for guided help with transferring their data, customizing their settings, exploring iOS 18, and making the most of Apple apps. Best of all, customers can join whenever works best for them, from wherever they are.
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- Apple Intelligence will be available as a free software update. The first set of Apple Intelligence features will be available in beta next month as part of iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, with more features rolling out in the months to come. It will be available on iPhone 16, iPhone 16 Plus, iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15 Pro, iPhone 15 Pro Max, and iPad and Mac with M1 and later, with device and Siri language set to U.S. English. Additional languages and platforms are coming over the course of the next year. Later this year, Apple Intelligence will add support for localized English in Australia, Canada, New Zealand, South Africa and the UK. In the coming year, Apple Intelligence will expand to more languages, including Chinese, French, Japanese and Spanish
- The sleep apnea notification feature is currently pending marketing authorization in Canada. The feature is now available in more than 150 countries and regions, including the U.S., the EU, and Japan. A complete list of regions is available at apple.com/ca/watchos/feature-availability. The feature is supported on Apple Watch Series 9, Apple Watch Series 10, and Apple Watch Ultra 2. It is intended to detect signs of moderate to severe sleep apnea for people 18 years old or older without a diagnosis of sleep apnea.
- Based on route map and distance accuracy in challenging urban environments.