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Frequently Asked Questions

  • Apple Watch straps are available in a variety of styles and sizes.

    First, you’ll need to choose a case size and strap style to see which strap sizes are available with that combination. The strap you choose will specify the maximum and minimum wrist size. To get the correct strap size, we recommend that you precisely measure around your wrist.

    If you choose an Apple Watch with a Sport Band, first select your case size then select your strap size. Sport Bands only come with one size in the box.

    If you choose a Solo Loop or Braided Solo Loop strap, you’ll need to use the sizing guide to find your exact size. Our sizing for these straps has changed, so please use the updated sizing guide even if you’ve purchased one in the past. When you shop for Solo Loop straps, there are step-by-step instructions to help you measure your wrist using a printable tool or household objects so you can find the correct size.

  • The GPS + Cellular model allows you to stay connected to the people and information you care about with just your Apple Watch. With a data plan you can send and receive text messages, answer phone calls, receive notifications, and stream Apple Music and Apple Podcasts without needing your iPhone nearby.

    With the GPS model, you must be connected to your iPhone via Bluetooth or Wi-Fi to send and receive text messages, answer phone calls and receive notifications. The built-in GPS works independently of your iPhone for distance, pace and route mapping in workouts.

    Learn more about cellular and which networks support Apple Watch(opens in new window)

  • While service plans vary by network provider,* many offer free or special trials for Apple Watch. Contact your provider for more details.

    Learn more about which networks support Apple Watch(opens in new window)

    * Apple Watch (GPS + Cellular) does not support international roaming. But you’ll still be able to complete a call to emergency services almost anywhere in the world. Just press and hold the side button on Apple Watch Series 10 (GPS + Cellular) or Apple Watch SE (GPS + Cellular) models and you’ll be connected to the help you need, even if you’re nowhere near your iPhone.

  • Apple Watch Ultra 2, Apple Watch Series 10 and Apple Watch SE require iPhone Xs or later with iOS 18 or later. Apple Watch is only compatible with iPhone.

    Features are subject to change. Some features, applications and services may not be available in all regions or all languages.

    View complete list(opens in new window)

  • Whether you buy online or in an Apple Store, it’s easy to transfer your data and set up your new Apple Watch. Apple Watch content backs up automatically to your companion iPhone, so you can restore your Apple Watch from a backup. When you back up your iPhone, it includes your Apple Watch data.

    Discover all the amazing things your new Apple Watch can do with the help of an Apple Specialist. After your Apple Watch ships, you’ll receive an invitation to schedule a free one-to-one online session where you can cover the topics of your choice. To get the most out of your time, use our online guides to transfer your data to your new Apple Watch before your session.

    Learn how to set up and transfer data to your new Apple Watch(opens in new window)

  • Apple accepts Apple Pay, most credit and debit cards, PayPal, and Apple Store Gift Cards. Qualifying customers can also pay in instalments with financing options.

    Some payment options may not be available for all products. Learn more about payment methods, as well as Terms and Conditions. You can call 0800 048 0408 for more information.

  • Apple Trade In makes it easy to get credit toward the purchase of your next Apple Watch. Simply answer a few questions about your device. Based on what you tell us, we’ll provide an estimated trade-in value. If you pay monthly, we’ll apply the value as an instant credit to lower the monthly payments of your new Apple Watch. If you pay in full, we’ll credit your payment method after we receive your trade-in. If it’s not eligible for credit, you can recycle it for free.

    Once you accept the estimated trade-in value quote, we’ll send you a free trade-in kit. When we receive your trade-in, we’ll verify its condition, and if everything checks out, your trade-in will be complete. If your device doesn’t match the condition you described, you’ll receive an email with next steps. If you paid in full and the value of your device was more than the cost of your new Apple Watch, you’ll receive an Apple Gift Card by email with the remaining amount.

    The online trade-in process generally takes 2-3 weeks.

    You can also trade your device in at an Apple Store at the point of purchase, however the trade-in value in store may be different from the estimated trade-in value you received online.

    Learn more about Apple Trade In (opens in new window)

  • AppleCare+ is an insurance product that provides priority tech support and hardware coverage, including unlimited incidents of accidental damage protection. Coverage begins on your AppleCare+ purchase date.

    Learn more about AppleCare+

Which Apple Watch is right for you?

 

Apple Watch SE

From £219

44mm or 40mm aluminium case size

LTPO OLED Retina display

-

Up to 1,000 nits

-

-

High and low heart rate notifications1

Irregular rhythm notifications2

Low cardio fitness notifications

-

Sleep Tracking

-

Vitals app featuring heart rate, respiratory rate and sleep duration5

-

Cycle tracking7

Emergency SOS8

International Emergency Calling9

Fall Detection and Crash Detection8, 10

-

50 metres

Water resistant11

Swimproof11

-

-

-

-

GPS

Available cellular connectivity14

S8 SiP

-

Siri

Find iPhone

Up to 18 hours normal use18

Low Power Mode

-

New

Apple Watch Series 10

From £399

46mm or 42mm aluminium or titanium case size

LTPO3 OLED Always‑On Retina display

Wide-angle OLED

Up to 2,000 nits

Up to 40% brighter when viewed at an angle

ECG app1

High and low heart rate notifications1

Irregular rhythm notifications2

Low cardio fitness notifications

Blood Oxygen app3

Sleep Tracking

Sleep apnoea notifications4

Vitals app featuring heart rate, respiratory rate, wrist temperature, blood oxygen and sleep duration3, 5

Temperature sensing6

Cycle tracking with retrospective ovulation estimates7

Emergency SOS8

International Emergency Calling9

Fall Detection and Crash Detection8, 10

-

50 metres

Water resistant12

Swimproof12

Depth gauge to 6m

Water temperature sensor

-

-

GPS

Available cellular connectivity14

S10 SiP

Double tap gesture

Faster on-device Siri16

Precision Finding for iPhone17

Up to 18 hours normal use19

Up to 36 hours in Low Power Mode19

Faster charging (0–80% in about 30 minutes)21

New Finish

Apple Watch Ultra 2

From £799

49mm titanium case size

LTPO2 OLED Always‑On Retina display

-

Up to 3,000 nits

-

ECG app1

High and low heart rate notifications1

Irregular rhythm notifications2

Low cardio fitness notifications

Blood Oxygen app3

Sleep Tracking

Sleep apnoea notifications4

Vitals app featuring heart rate, respiratory rate, wrist temperature, blood oxygen and sleep duration3, 5

Temperature sensing6

Cycle tracking with retrospective ovulation estimates7

Emergency SOS8

International Emergency Calling9

Fall Detection and Crash Detection8, 10

Siren

100 metres

Water resistant13

Swimproof13

Depth gauge to 40m

Water temperature sensor

High-speed water sports

Recreational scuba to 40m

Precision dual‑frequency GPS

Cellular connectivity15

S9 SiP

Double tap gesture

Faster on-device Siri16

Precision Finding for iPhone17

Up to 36 hours normal use20

Up to 72 hours in Low Power Mode20

Fast charging (0–80% in about 1 hour)21

Get 3 months free when you buy an Apple Watch. ${translate.store.a11y.footnote} °

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